ETUDE
ETUDE Play Color Eyes 5.7g
#Cool Stage
Deep, winter cool-toned mood
#Autumn Ambassador
Autum muted makeup look, elegant like a classy movie scene
#The Cool Ballerina
Pure and elegant mood for smuuder cool undertones
#Warm Top of Charisma
Warm undertone palette for daily to special makeup looks
- My Own Makeup Look Playlist Based on the Personal Color Trend
10-Color eye palette that completes a fail-proof personal color makeup
- Various Textures to Fit Every Skin Tone
Matte, shimmer, and glitter textures for subtle to stunning looks
- Compact Eye Palette with Custom Dual Eyeshadow Brush
Complete your look with professional quality, with dual tips for eyeshadow and eyeliner
Product information
Why Cutipop?
CUTIPOP
is your trusted destination for authentic K-pop merchandise and Korean beauty products, delivered straight from Korea to fans around the world.
We’re more than just a shop — we’re a global community built by fans, for fans. Whether you’re looking for the latest comeback album, official lightsticks, rare photocards, or top-rated K-beauty items, we make sure everything is 100% genuine, carefully packed, and lovingly shipped to your door.
Official & Authentic Only
All products are sourced directly from authorized Korean suppliers — no fakes, ever.
Worldwide Shipping
We deliver to over 100 countries with fast, trackable shipping options.
Fan-Focused Perks
From pre-order bonuses to surprise freebies, we love giving back to our Cutipop community.
Friendly Customer Support
Have a question? Our team is ready to help via email or DM — we speak fan fluently!
South Korea
CUTIPOP
is proudly located in South Korea — the heart of K-pop and K-beauty.
Being based in Korea means we have direct access to the newest releases, official merchandise, and the most trusted beauty brands. Every product you order is carefully sourced, packed, and shipped straight from Korea to fans around the world.
100% Authentic K-pop and K-Beauty Items
We source everything directly from official entertainment agencies and licensed cosmetic brands in Korea.
Whether you're purchasing an album, lightstick, photocard, or skincare product, you can shop with confidence knowing it’s 100% genuine — no replicas, no unofficial goods.
Fast Updates on New Releases and Pre-Orders
Since we’re on the ground in Korea, we’re among the first to know when new items drop.
- Quick pre-order access for albums, merch, and fan goods
- Real-time updates on restocks and limited editions
- Faster order processing as soon as products are released
Reliable Global Shipping with Tracking
We partner with trusted Korean couriers to ensure your package arrives safely — no matter where you are.
- Tracked shipping options to most countries
- Free shipping on qualifying orders
- Carefully packed items to protect albums, cosmetics, and collectibles
From Seoul to Your Doorstep
Whether you’re in New York, Paris, Manila, or Dubai, Cutipop delivers the Korean wave to your home.
We package every order with care, as if we’re sending it to a fellow fan, because we are.
About Our Company
Our Value
Our values form the core of everything we do. They guide our decisions, shape the products we curate, and influence how we engage with our community. We are deeply committed to providing an exceptional experience for K-pop and K-beauty enthusiasts worldwide, ensuring that every fan feels valued, connected, and inspired by the Cutipop experience.
Sustainability
We strive to make a positive impact on our planet and contribute to a more sustainable future. Understanding the importance of environmental responsibility and ethical practices in our industry, we are dedicated to upholding these values.
Commitment
Our dedication to customers and the community is steadfast. We pledge to uphold principles and values that guide every aspect of our business, ensuring we always deliver the best experience and products to those who trust us.
Corporate Info
Cutipop started with a shared passion for K-pop and Korean beauty, fueled by a desire to connect with fellow fans and bring them the best products. Over time, we’ve grown into a thriving community and a trusted destination for authentic K-pop merchandise and top-tier K-beauty items. Our journey continues as we strive to bring the magic of K-pop and beauty to fans worldwide.